Hudson, Wisconsin

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True North Map Company is the passion of Jerod Arlich and Joe Spadino, local Boundary Water Enthusiasts, who have spent thousands of hours in canoes and on portage trails. They understand the importance of navigation and the need to have the map fully accessible to follow along with the contours of the lake and checking off landmarks such as campsite and island as you go and wanted a map that didn’t need to be confined to a case. So they did. True North Map Company produces maps that can be worn, stuffed, washed, written on and used over and over again. A map that is now up to the rigors of a BWCA trip.


Combining the most accurate GIS data, with microfiber flexibility, Joe and Jerod have created a fabric map that is wearable, durable, and functional for a wilderness adventure.


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Giving Back

10% of all proceeds go to support Save the Boundary Waters in their efforts to spread awareness, and ensure the legacy of this one of a kind wilderness from the threat of sulfide-ore copper mining on its borders.